Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.
A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include:
The Marketing Executive typically reports to a Marketing Manager.
Typical job titles include: Marketing Executive, Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive, Communications Specialist
The Marketing Executive requires an understanding of:
Marketing Concepts & Theories
Business understanding and Commercial Awareness
Products and Channels
The Marketing Executive is able to:
Interpersonal and Communications Skills
Evaluation and Analysis
Systems and Processes
The Marketing Executive is able to demonstrate:
Agile and flexible
Resilience and continuous improvement
Professionalism and Emotional Intelligence