The main purpose of a retailer is to assist customers when they purchase products and services, which requires a good understanding of the stock being sold, the variety of ways customers can shop and the ability to process payments, for example, using a till. Retailers must be passionate about delivering a quality service that always aims to exceed customers’ expectations. Therefore, retailers enjoy direct contact with a wide range of people and are motivated by completing a sale and knowing a customer is happy with their purchase. They can work in a variety of shops and other retail establishments: small boutiques, large high street chains, supermarkets and well-known department stores are just some examples. More specialist retailers include funeral services, garden centres, delicatessens and people who work in remote environments for example in telephone, on-line and mail order retail.

Regardless of the type of products and services being sold, a wide representation of employers from across the retail industry have defined this standard and agreed that the knowledge, skills and behaviours that apprentices must have to do their job are the same. 


On demand test: 30 minute on demand multiple choice test Scenario based questions, , usually taken on screen Externally set and marked automatically by the assessment organisation Undertaken either on the employer’s premises or off site Full details located in Annex B

Practical observation: 2 hour observation of the apprentice in the workplace by the independent end assessor Must cover observation of the apprentice’s knowledge, skills and behaviours for the Customer, Business, Communication and Brand Reputation elements of the standard. Can also cover wider sections of the standard Full details located in Annex C

Professional discussion: 1 hour structured meeting Led by the independent end assessor, involving the apprentice and employer (e.g. line manager) Focusing on how they have performed during the apprenticeship and their overall achievement of the knowledge, skills and behaviours in the standard. Full details located in Annex D Completion:

Independent end assessor confirms that each assessment element has been completed The grade is determined by the independent end assessor on the overall performance of the apprentice in the observation and professional discussion: Pass / Distinction / Fail


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