Customer service is the support you offer your customers — both before and after they buy and use your products or services — that helps them have an easy and enjoyable experience with you. Offering amazing customer service is important if you want to retain customers and grow your business.
Today’s customer service goes far beyond the traditional telephone support agent. It’s available via email, web, text message, and social media. Many companies also provide self-service support, so customers can find their own answers at any time day or night.
Customer support is more than just providing answers; it’s an important part of the promise your brand makes to its customers.
Customer service is critical to competing effectively. In the past, people chose which companies they did business with based on price, or the product or service offered, but today the overall experience is often the driver. "Community and voluntary organisations play a vital role in delivering public services. When engaging with the third sector, departments need to be clear as to whether they are "shopping" (buying a service), "giving" (supporting a worthy cause) or "investing" (building capacity in the sector) and adapt their approach to funding accordingly.